Whilst engaged in an online discussion regarding gross soft drinks, the usual suspects of seasonal Mountain Dew flavors versus Mr. Pibb XTREME were thrown around, until someone dropped a big, fat, curious bombshell:
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Yes friends, if your eyes are working properly you are seeing the same thing that I did; the unholy union of Budweiser Brand beers and Clamato.
CHELADA. After stifling a dry heave, I decided to look into this seemingly nightmarish drink idea and sure enough, dated January 14th 2008, the fine folks at Anheuser-Busch put out a press release announcing their triumphant foray into the world of…. latin-themed drinks. Apparently, “Chelada” is like a Mexican’s drinkable BFF. |
The press release is a true gem of industry-speak in motion, observe:
The name Chelada is a shortened form of the Spanish word michelada which loosely translates to ‘my cold beer.’ To order Budweiser or Bud Light & Clamato Chelada, one might say: “Una michelada con clamato, por favor.” To shorten that but still keep the beer recognizable as the traditional recipe, Anheuser-Busch focused on the name Chelada.
“One look at the can and you know that this beer is the real thing – Budweiser and Bud Light mixed with authentic Clamato,” Vitrano said. “This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato.”
That last sentence is fucking hysterical.
At any rate, I electronically saunter over to wikipedia and find that yes, in fact, Michelada is a real drink made by real Mexicans. Having read the full list of ingredients provided, the immediate words out of my mouth were “It’s a ghetto bloody mary.”
Michelada Recipe (thanks Wikipedia)
Into a chilled salt-rimmed mug or glass pour 325 mL (12 fl. oz.) of tomato juice or Clamato. Clamato is becoming more common.
* A few drops of hot sauce, such as Valentina, Bufalo or McIlhenny’s Tabasco sauce.
* A few drops of Worcestershire sauce
* A few drops of Maggi seasoning or soy sauce.
* Squeeze a lime wedge (lemon would neither be strong nor sour enough).
* Mix the ingredients in the glass.
* Slowly add one 325 mL (12 Fl. oz.) Mexican beer (preferably a light beer like Tecate or Dos Equis)
And as I read about this savory beer, this once revolting concept, a certain curiosity overwhelms me…. I have to try this shit. I’m going to try this shit.
YEAAAAAAH BUDDY
